LinkedIn is a powerful tool for job search, there is no doubt about it. All job seekers know it. The thing some job seekers might not be entirely sure of – is how to use it to their advantage. 

LinkedIn gives you REAL insights into a company. Do they hire females, immigrants, other underrepresented social groups? And now, an interesting one – are any of these people in MANAGEMENT positions?

With LinkedIn, you can reach out to recruiters, hiring managers, peers and hopefully make an awesome first impression.

So, please, don’t make THESE mistakes:

1.      Hello, how are you? ….

And that’s it. – Yes, I understand that starting a conversation with a stranger and immediately asking for something might make some people uncomfortable. In real life, we must wait for a person to reply to us before we start making demands. But not on social media.

You need to show that you appreciate other people time and do not intend to waste more of it than absolutely necessary. Be precise, to the point and shoot the reason you are reaching out in one paragraph.

2.      Here’s the story of my life <… 5-minute read>, here’s my CV in attachment, please let me know if you have any opportunities that would match my skills and experience.

Wrong Approach. Seriously, we all know looking for a job is a stressful thing but spreading this ‘value vomit’ is not an answer.

Here you ask a (presumably) busy person to stop doing everything they do and read your entire message, match your CV to the jobs they might have now, and in general to keep an eye out for you in the future.

So, you ask a stranger to solve your problem.

Ain’t happening sista.

What you REALLY need to do is – go to their website, find a job that fits your skills, apply for it, find a recruiter working in the company, tell them that you are interested, you applied for the role they have published, BECAUSE the role needs 1, 2, 3 and you have 1, 2, 3; your salary range is xxx- xxx, and you can start in 2 weeks, and you have PR.

DONE.

In this way, you are coming to the stranger and telling them,

Hey, YOU have a business pain (empty chair), and I can help you by starting to work in your company. Let’s get down to details.

What’s not to love?

Bonus: don’t send your CV in LinkedIn chat. Unless you are explicitly asked. And even then, apply through the website to get into ATS (Applicant Tracking System which you should know by now)

3.      <Dear Sir/Madam,

This is my humble attempt to extend my greetings in the hope that my skills and knowledge will become useful in your fantastic organisation…>

STOP

What do America and Australia have in common? Low context communication.

What’s the hell does that mean?

<…Lowcontext cultures are those that communicate information in direct, explicit, and precise ways…>

Why is it happening?

These countries were built by immigrants. They didn’t have much time to engage in sophisticated comms where you had to read between the lines, and if they did, they wouldn’t have survived!

So, when you write these Brobdingnagian messages, attempting to demonstrate humility and respect, in fact, you show your lack of awareness of the social culture here.

Stick to the simple language, write the way you speak!

After all, you don’t tell you pals ‘I trust you are well’ when you get together for a few beers and don’t wish them ‘best regards sincerely’ when your wives come to drive you home!

Be real 😊

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